AI in E Commerce and Email Marketing Can Boost Online Stores

November 9, 2020


AI or artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. Particular applications of AI include expert systems, speech recognition, and machine vision.

AI has been a part of the growing digital world, there is a fast growing self check-out cash registers, security checks at airport and e-commerce websites.

Many e-commerce businesses are already using forms of AI to better understand their customers, generate new leads and provide an enhanced customer experience.

There are many ways on how to use AI in Commerce:

Customer-centric search

it has been said that the customers often abandoned The E-Commerce experience because of irrelevant product result display. AI comes to the rescue by utilizing a natural language process to narrow and improve the search result for the online shoppers. AI is enabling shoppers to discover complementary products whether it is size, color, shape, fabric or even brand. It can assist visual imagery to find the desired product. 

Retargeting potential buyers

The e-commerce business is overloaded with customer data and thus it can miss pre-qualified potential buyers. The Ai can be used to enhance the sales cycle. For an instance, if a customer spends a notable amount of time on a specific product then the info will be stored for the use another next visit. So, this is when the special offers pop in the screen of the customer based on their store dwelling time.

Efficient sales process

If you come to think of it, the buyer’s lives are greatly influenced by so many factors around them. There are TV ads, Print ads, mobile ads and so much more that contributes to their buying behavior.

To overcome this, you have to create a strong sales process by integrating AI into your CRM process to have a clear email marketing pipeline. It has a great impact on the e-commerce in evolving the sales process by knowing more customer data. The customers will be ensured that they will be offered the right product and service.

Personalization across multi-devices

There is a new level of personalization in e-commerce by AI analyzing how the customers interact online. Whether it is a mobile application, the website or email campaigns it can monitor all channels to create a universal view.

Improve recommendations for customers

Since AI helps the brands to be more intelligent and efficient in customer behavior, it makes sense that you can give more relevant and helpful recommendations to your customers. This gives the personalized shopping experience for the customers.

This algorithm collects data such as account information, customer preferences, purchase history, third-party data and contextual information.

This can help you set a great email marketing plan to your e-commerce business and a cost-effective way of engaging your customers and build a solid relationship.

 Here are ways to utilize email marketing:

  • Sending special discount on holidays and other occasions
  • New product and company news
  • Share your blog post
  • Product reminder in the cart
  • A reward for loyal customers
  • Product or service review

It is important to choose an email marketing platform that can do all of these like Taximail.

Once you have chosen the best email marketing platform for your business then you can start the following:

Build your email list by adding a sign-up form on your website for your newsletter in order to capture the name and email of potential customers. You should have the best way to entice and give more value to what the users will be getting in exchange for their info.

Examples of how to build an email list:

  • Include sign-up forms within your blogs, emails sent, and social media.
  • Offer an incentive for existing subscribers for referrals
  • Add a QR code to the opt-in form on your print materials.
  • Host a giveaway for a product. To enter, users have to register with their email.

Craft an effective email

This is a constant battle on how to sand out in the inbox of your customers. So you have to write a relevant email that they want to hear.  Your subject line is the first impression whether your email is worth the read.

There are things that you need to avoid;

  • Gimmicky words like free because this will land in the spam folder.
  • Customize the email with your customer’s first name, location, etc.
  • Keep the characters short that they can read even on mobile.
  • Add emojis to spice up your subject line

You have to be clear about what your email is all about. Give the reason why are you emailing them. If this is a special offer like a birthday discount then the images should be relevant to the occasion.

Call to action is the main point of what you want them to do after reading your email. It could be a button or link to the offer on your website that they can purchase.

Optimize your campaign by doing the following:

  • Send an email during the business hours for more likelihood of opening
  • Send something other than promotional email like valuable info about your company or simply saying hello.
  • Don’t take months so send follow-up content like automate you’re follow up sequence
  • Don’t forget the cart abandonment, order form or customer feedback emails.
  • Preview all your emails on many devices like mobile, desktop, laptop etc.

Check your analytics

When you are using Taximail, the analytics of every campaign is accessible and you can also download the campaign report. You will see how many people, open, click or unread the emails that you sent. You can simply send a remarking email to those who have not opened your email. There is a helpful global suppression list where you can see those email who have marked you as spam.

When you make use of the right email marketing funnel to your e-commerce you can maximize the potential of converting your customers to engage and buy from your online shop. This is a powerful channel for every e-commerce business and a great way to increase brand awareness, sales, and website traffic.