WHEN THE COLOR BONDS WITH LIFE
COLORBOND
TO BREAK THE OLD PERCEPTION OF TARGET CUSTOMER AND INCREASE BRAND AFFINITY FOR COLORBOND, A PREMIUM BRAND OF NS BLUESCOPE VIETNAM, VIETWIND AGENCY SET OUT TO CREATE A NEW CONCEPT OF COLORS FOR THE LAUNCHING EVENT.
Sharing a vision of our esteemed customer, NS Bluescope Vietnam – Colorbond Brand, about a creativities launch event can inspire target customers: specifiers, project owners, contractors across Vietnam. We create a colorful concept “When the color bonds with life” with key message “Your Creation, Your Legacy, Our Colorbond”.
The concept delivered by:
• Digital technology: Augmented reality
• Creative exhibition.
• Influencer: A professional color artist MICHIKO TAOKA from japan.
• Launch: A fashion show with color concept designed uniquely for new products.
• Key moment: the first in-house water fall dance performance in Vietnam.
