WHEN THE COLOR BONDS WITH LIFE


COLORBOND

TO BREAK THE OLD PERCEPTION OF TARGET CUSTOMER AND INCREASE BRAND AFFINITY FOR COLORBOND, A PREMIUM BRAND OF NS BLUESCOPE VIETNAM, VIETWIND AGENCY SET OUT TO CREATE A NEW CONCEPT OF COLORS FOR THE LAUNCHING EVENT.

December 6, 2017

Event

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Sharing a vision of our esteemed customer, NS Bluescope Vietnam – Colorbond Brand, about a creativities launch event can inspire target customers: specifiers, project owners, contractors across Vietnam. We create a colorful concept “When the color bonds with life” with key message “Your Creation, Your Legacy, Our Colorbond”.

The concept delivered by:

Digital technology: Augmented reality
Creative exhibition.
Influencer: A professional color artist MICHIKO TAOKA from japan.
Launch: A fashion show with color concept designed uniquely for new products.
Key moment: the first in-house water fall dance performance in Vietnam.