Japfa Day 2026 — 30 Years
Creative · Event · 2026

Japfa Day 2026 — 30 Years

Japfa Comfeed Vietnam

The idea. Thirty years of sowing — retold in one night.

The 30th anniversary of Japfa Comfeed Vietnam — a pioneer of Vietnamese agriculture — staged as a journey through three decades of sowing.

In 1996, Japfa chose a road few dared to take: building Vietnam's closed-loop Feed–Farm–Food value chain. Thirty years later — 8 feed mills, 4 breeding centers and over 1,400 partner farms nationwide — that road has grown into a modern, sustainable livestock industry where farmers stand as strategic partners and green growth is a daily practice.

A journey like that deserves to be told with reverence. On June 4th, 2026 at JW Marriott Saigon, we didn't build a stage — we rebuilt a journey: full-service concept and key visual, 3D stage and spatial design, video and motion graphics, two simultaneous-interpretation cabins serving 330 guests from three nations, and a real-time QR photo system to carry the memories home.

The 30-year journey wall welcomed guests through three decades of milestones.
The 30-year journey wall welcomed guests through three decades of milestones.
Keynote — Vietnam's livestock sector enters a new era.
Keynote — Vietnam's livestock sector enters a new era.
Leadership panel on innovation and sustainable growth.
Leadership panel on innovation and sustainable growth.
Simultaneous EN–VN–ZH interpretation kept 330 guests in one conversation.
Simultaneous EN–VN–ZH interpretation kept 330 guests in one conversation.
The grand ballroom at JW Marriott Saigon, dressed in Japfa green.
The grand ballroom at JW Marriott Saigon, dressed in Japfa green.
Moonrise — a theatrical tableau tracing the sower's story.
Moonrise — a theatrical tableau tracing the sower's story.
A hand-painted countryside mural brought alive through light and motion.
A hand-painted countryside mural brought alive through light and motion.
Traditional music beneath the 30 Years marque — heritage at centre stage.
Traditional music beneath the 30 Years marque — heritage at centre stage.
Honouring strategic and sustainable partners across three decades.
Honouring strategic and sustainable partners across three decades.
A milestone night, sealed with gratitude.
A milestone night, sealed with gratitude.
The results

One night, thirty years retold — turnkey from concept to show, rated outstanding by the client.

Japfa Day 2026 · June 4th · JW Marriott Saigon
  • 330guests, up from 250 planned
  • 3nations in one conversation
  • 2interpretation cabins (EN·VN / ZH·VN)
  • 30years of journey retold on stage
More work

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