Tôn Zacs Apps
Digital · 2018

Tôn Zacs Apps

Tôn Zacs — NS BlueScope Vietnam

The idea. A brand-community platform connecting consumers, local builders and Zacs stores nationwide.

In 2015, with the premium pre-painted galvanised iron (PPGI) market crowded with strong competitors, NS BlueScope asked for an idea that would change the game for the next five years.

Our answer: a brand community built on a platform of connected mobile apps — linking the three audiences that drive the category (consumers, local builders and Zacs stores) into one nationwide loyalty ecosystem. The suite launched on iOS and Android in May 2018.

Three apps, one ecosystem

  • App for Local Builders — a media library, event tools, a rewards & promotion programme and consultancy to build builder loyalty.
  • App for Consumers (Mái Lợp Zacs) — connects homeowner demand to brand-trained skilled builders, with product and PR content.
  • App for Zacs Stores (distributors) — channels builder and consumer demand into sales, with dedicated tools to care for VIP customers.
Three connected apps — for local builders, Zacs stores and consumers.
Three connected apps — for local builders, Zacs stores and consumers.
Zacs Store — the distributor app that turns demand into sales.
Zacs Store — the distributor app that turns demand into sales.
Mái Lợp Zacs — the consumer app linking homeowners to skilled builders.
Mái Lợp Zacs — the consumer app linking homeowners to skilled builders.
The results

In twelve months the loyalty community grew from a 50-province pilot to a nationwide network — a 5.6× jump in active local builders.

Phase 1 · to May 2018
  • 1,700local builders across 50 provinces
  • 74%of approached builders installed the app
  • 85%active builders using app functions
  • 48%trialed the product-order feature
  • 70Zacs stores nationwide
Phase 2 · to May 2019
  • 9,500local builders nationwide
  • 74%of approached builders installed the app
  • 85%pre-active builders using app functions
  • 35%trialed the product-order feature
  • 110Zacs stores nationwide
More work

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